If you’re a consumer-based plaintiff’s attorney you’re likely already aware of the pros and cons of Yelp, maybe you love it or maybe you hate it. However, it’s undeniable that it’s probably a part of your client’s life and they're likely to use Yelp to seek reviews on everything from doctors, dentists, and restaurants to yes... even lawyers. One study suggests that Yelp is the most trusted website for attorney reviews. You can no longer ignore the power Yelp wields to the small and medium sized law firm.
Getting the Best Visibility on Yelp
There’s a few things you should do to improve your visibility and ranking on Yelp. Most of it’s obvious, but I bet there’s a couple you haven’t thought about.
What if My Law Firm Has Bad Reviews?
There’s usually no “winner” in a divorce and there’s always a criminal defense client that will think their lawyer didn’t fight the District Attorney hard enough. However, if all of your reviews have a consistent complaint then you have a problem on your hands. If your policy has changed due to complaints, let people know. Like you probably tell your clients, the worst thing you can do is ignore the problem and hope it goes away on it’s own.
Most attorneys blog for one or two reasons:
1) To position themselves as an expert on a given practice area.
2) To attract new business.
But there's a fundamental problem with the method in which most attorneys execute their blogging efforts... nobody's listening. You're wasting your time yelling into a bullhorn in a stadium filled with empty seats. At least that's how it feels.
Let me ask you a question, do you follow your dentist's blog? Why not? Your dentist has paid good money to a marketing company to fill his/her website with valuable information about root canals and Gingivitis, isn't that something you'd like to regularly read about? Unfortunately, to a consumer what a lawyer does every day is like getting a root canal, (hopefully it's not like that for you).
Consumers looking for an attorney are similar, they'll often find your blog in a Google search that leads to your website. A HubSpot study of 7,000 B2B and B2C businesses found that:
Matthew Toren from Business.com says: "...your blog [and guest blog] is where you put your highest quality content, and you use social media, emails, and other means to share that content with your audience. In that manner, blogging is still one of the most effective tools out there for content marketing, and they should be a part of nearly every inbound marketing strategy."
InlandEmpireLawyers.com would like your brain... well... not literally. We want what's in your brain.
If you use our blogging platform to write intelligent and compelling legal content, we attribute your content by linking to your legal profile on InlandEmpireLawyers.com. We allow you to link to your website from your blogs which will help with your optimization effort, PLUS we'll add your picture and tagline to a practice results page (Family, Criminal, Personal Injury, Etc). How do I get a legal profile?
If you're already a subscribing customer of InlandEmpireLawyers.com, thank you! You can publish and link to any page of your website today (hooray!).
Shy about blogging? Kevin O'Keefe from LexBlog, (widely known as an excellent legal blogger), has published "5 Topics to Blog About", a great way to get started. If you want to learn what to avoid when blogging, Law360 published "5 Ways Law Firms Screw Up Their Blogs" Both are easy to read and to the point, I suggest you read both before publishing one more blog entry.
If you are interested in contributing blogs to InlandEmpireLawyers.com click here, we have some guidelines to follow. This service is available to LOCAL attorneys in San Bernardino & Riverside Counties only, (Cal Bar verified).
*Updated Feb 17, 2017
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