Chances are good that if you’re an attorney you’ve had one of the big 3 yellow page companies calling and showing up in your office trying to sell you some combination of a website, online advertising and phonebook advertising. Dex Media, Hibu and AT&T are in the hurt locker and their phonebook business is all but dead. (In fact, Dex is nearing their 3rd bankruptcy in the last 7 years). IYP, (Internet Yellow Pages), is an industry with little growth - besides the dollars they migrate from clients ready to cancel their print ads… But that’s just robbing Peter to pay Paul. They need a growth mechanism and their only hope is online.
In their heyday, lawyer advertising was around 20% of yellow page revenue. The only way you could find a lawyer pre-Internet was in the trusty phonebook. Then around 2005, businesses started getting up and walking away from phonebook advertising, but the yellow page industry was ill-equipped to replace the print revenue with online dollars.
Below are probably the 5 best reasons you should not get involved with a yellow page company when it comes to marketing your law firm online.
Hopefully you’re finding this article before signing a contract with a yellow page company and not reading this and mentally checking off all the things that happened to you. Your best bet is to find a local attorney marketing expert if you're not sold on the idea of hiring one of the large legal marketing mills.
Photo Credit: https://www.flickr.com/photos/f-r-a-n-k/
IE Legal Hub
Local legal information, published by local Inland Empire lawyers.
Are you a local attorney?
Proud Member of the Riverside, San Bernardino and Western San Bernardino County Bar Associations.
Attorneys in San Bernardino & Riverside counties serving the following communities: Rancho Cucamonga, Fontana, Rialto, Colton, Loma Linda, Redlands, Yucaipa, Upland, Ontario, Montclair, Chino, Chino Hills, Corona, Norco, Eastvale, Grand Terrace, Jurupa Valley, Mira Loma, Moreno Valley, Pomona, Claremont, La Verne and all neighboring cities.
Disclaimer: The information provided on InlandEmpireLawyers.com is not legal advice, InlandEmpireLawyers.com is not a lawyer referral service. No attorney-client or confidential relationship is formed by use of the site and form submissions made to attorney profiles are not confidential. The attorney listings on InlandEmpireLawyers.com are paid attorney advertisements and do not in any way constitute a referral or endorsement by InlandEmpireLawyers.com or any approved or authorized lawyer referral service. Your access of/to and use of this site is subject to additional Terms and Conditions. None of the content on this website constitutes a guarantee, warranty or prediction regarding the outcome of any legal matter.
Copyright © 2016 Bradley Marketing All rights reserved.